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Aaron Hughes
Aaron Hughes

Naresh Malhotra Marketing Research Ebook Pdf Gratis


- A major focus on the impact of new technologies upon marketing research and the opportunities they generate for new methods, including topics such as data protection, visual communication techniques , web analytics and the wide availability of of secondary data sets.




Naresh Malhotra Marketing Research Ebook Pdf Gratis



Dr David Birks is Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.


Dr David Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.


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